Skip to content
Book a demo

Birds Tackle Manages eCommerce, eBay and In-Store Retail with Saledock

Birds Tackle retail staff with their retail software providers, Saledock and Celerant

Industry

Angling

Challenge

Birds Tackle had outgrown multiple ePOS systems that couldn’t support a complex setup spanning four websites, eBay and an in-store shop. Their existing provider created unnecessary costs and operational barriers that limited growth.

Results

Manual processes were replaced with automation, giving Birds Tackle instant visibility across all sales channels. Products now sync in real time and orders flow seamlessly between platforms, saving time and reducing errors.

Key Product

ePOS, eCommerce, Xero, eBay

www.birdstackle.co.uk
6
Retail Channels
4
Websites
65%
Reduced Fees
£500
Monthly Savings

"We use Saledock to sync our entire business - four websites, one physical shop, and an eBay store. The platform ensures everything runs smoothly, choosing them is a decision you won't regret."

Stacy Bird

Owner @ Birds Tackle & Suffolk Air Rifles

Exterior storefront view of Birds Tackle

About Birds Tackle

Birds Tackle, Suffolk’s premier fishing tackle shop, provides top-quality gear for all types of anglers. Established in 1981, we are a family-run business that has grown into one of the largest tackle stores in the region, spanning over 5,000 sq. ft. and stocking a huge range of fishing tackle, bait, and accessories.

The Challenge

Over the past 20 years, Birds Tackle & Suffolk Air Rifles moved through several ePOS systems in search of a solution that could support their growing, multi-channel operation. With three websites, an eBay store, and a physical shop running two tills, their existing setup was creating barriers to growth rather than enabling it.

Their previous provider imposed charges for system updates, quotes, and website development, alongside unexpected fees for third-party eBay integrations. These costs added up quickly — and more critically, resulted in the loss of eBay listings, directly impacting revenue. Birds Tackle needed a comprehensive solution that could manage a complex retail setup without ongoing hidden charges.

The Solution

Birds Tackle chose Saledock to unify inventory and sales across all channels through real-time synchronisation. The system connects four eCommerce websites, an eBay store, and the physical shop, ensuring products, pricing and stock levels stay aligned at all times.

Seamless eBay integration enables efficient listing management with full tracking and clickable links, while click-and-collect allows customers to order online and collect in-store. Purchasing is streamlined through multiple methods for creating purchase orders, mobile stocktaking simplifies inventory management, and built-in reporting provides clear insight to support informed decisions.

"Our website allows us to add new products in minutes, with orders syncing seamlessly across the website and eBay.” — Birds Tackle

The Results

The impact was immediate. Tasks that previously took hours of manual work now happen automatically, with products added to the system appearing instantly across all channels. Orders flow seamlessly between the website and eBay, complete with full tracking integration.

Click-and-collect has bridged the gap between online and in-store retail, while the ability to make quick updates has significantly reduced admin time and improved accuracy across the business.

Ready to get started?

Call to action