Modern ePOS and eCommerce solution
Saledock helps Birdie Bikes transition away from pen-and-paper struggles to a modern retail solution.
An integral part of their local community since 1999
Birdie Bikes offers bicycle retail services and supports multiple community sporting initiatives. Through their Bike Academy Cycling School, they teach children to cycle, reinforcing their commitment to making cycling accessible to everyone in the community.
Online Presence
Fast, modern site and wide product range driving sales beyond the local area
Integrated Suppliers
Seamless integration with major industry distributors
Streamlined Scheduling
Easy coordination of repair appointments and training classes
ePOS and eCommerce bring small-town shops to the worldwide marketplace
"We had a significantly outdated and slow system; we were still using pen and paper, so we needed to drag ourselves out of the dark ages." Adam Phipps, Birdie Bikes
The challenge
Birdie Bikes was operating with a pen and paper system, holding back their growth potential. A modern software solution was necessary to handle point of sale transactions and integrate suppliers to create an online presence that reached customers beyond their physical locations.
"The Saledock ePOS was entirely new for us - it's been fantastic and is helping us to get ahead" said Adam Phipps.
"Just from conversation number one, it seemed an instant fit. Lewis from Saledock was fantastic, really explaining all the system modules and how they operated together. The supplier integrations with major distributors and suppliers within the industry was a big part of the decision making process too."
Lewis was instrumental in explaining how the systems operated and how they would transform Birdie Bikes' operations. The implementation has allowed Birdie Bikes to modernise their entire operation, from inventory management to customer service, while maintaining their community-focused approach.
Connected, Integrated, and Continuously Growing
Supplier Network
Direct integration with major cycling industry distributors.
eCommerce platform
The full online catalogue is synchronised with the inventory.
Scheduling system
Automated booking for repairs and training sessions.
Multi-channel retail
Unified inventory across in-store and online sales.
"The most significant change we've seen is on the website. Having an online eCommerce catalogue where people can see and view products is very helpful in selling more in-store merchandise and via eCommerce. We've sold multiple items to people outside the area, and items that we didn't ever think would sell in volume." Birdie Bikes Team
The result
Saledock's retail solution has opened new revenue streams and operational efficiencies, all while maintaining a comprehensive view of Birdie Bike's inventory and sales across all channels.
"It's been a fantastic tool to help us sell to customers without them physically being inside the store. And we've sold multiple items to people outside the area, and items that we didn't ever think would sell in volume."
The online eCommerce catalogue has been particularly transformative, enabling them to sell products to customers who never physically visit the store.
